Tracking marketing performance with KPIs
Computing and building KPIs is one key aspect of decoding marketing performances, but staying on top of the progressions and changes in KPIs is another equally important aspect of having a good grasp of your marketing performance. There are numerous ways to visualize KPIs and countless ways of tracking and sharing the KPIs with key stakeholders. In this section, we are going to share some of the common approaches to visualizations and ongoing KPI tracking.
Choosing the right visualization for KPIs
When presenting KPI data, the choice of visualization plays a crucial role in conveying insights effectively. Here are some guidelines to help choose the most appropriate type of visualization:
- Bar charts: Ideal for comparing quantities across distinct categories, such as sales performance across different regions or products.
- Pie charts: For illustrating a composition or proportion of a whole, like market share distribution...
