Things you should know about psychology in UX

Let's say that we launched a product and people are starting to use it. However, we soon note that, instead of an increase in the use of our products, users are rejecting our product.

Based on recent research and studies, it is noted that around 35% of the users abandon the app after their first use. As time goes by, this number increases. Based on the studies performed by companies such as Localytics, Google, and Marketingland, it is reported that only roughly 40% of the users return to use the app more than 10 times.

Note

Check out the detailed report generated at Localytics for the study they did on how many users return and how many stop using applications after they download them for the first time. For more information, check out:http://info.localytics.com/blog/24-of-users-abandon-an-app-after-one-use

So, what do we need to do on the UX side to avoid this? Well, there are tons of things that we can do, but the most important one is to connect...