Thought leadership – learning from peer groups

At the start of this chapter, we discussed the idea of building a foundation in your domain and understanding (as much as possible) what the specific pain points in your domain are with the aim of building an AI product that will serve the space for years to come. Building a product that works well, aligns with what your customers need, and employs modern technology is a fast way to build the credibility that’s necessary to spread thought leadership across your domain.

You might choose to take on a leadership role in your domain in order to be positioned as a leader in your industry. With all the knowledge hubs and white papers and product one-pagers that are out there, it’s common to see companies adopt the role of an industry thought leader for a number of reasons. Maybe this is for marketing, inbound leads, glory, or simply because they’re generous with their knowledge and success.

Choosing how open...