Fundamentals of generative AI

Generative AI (GenAI) refers to a subset of AI capable of generating new content, be it text, images, videos, or even synthetic data, that mirrors real-world examples. Unlike traditional AI models, which are designed to interpret, classify, or predict data based on inputs, GenAI takes it a step further by creating new, previously unseen outputs. It does this by understanding and learning from existing data patterns to produce novel outputs that maintain a logical continuity with the input data.

We were introduced to GenAI in Chapter 1, and we further touched upon it and its applications for sentiment analysis in Chapter 5. Before beginning our discussion of pre-trained models and ZSL, we will explore the fundamental technical considerations of GenAI, what it is (and is not), and why it’s so impactful for generating marketing content. While the focus of the hands-on examples in this chapter will involve text generation, important concepts that...