Magento reports
As a store owner and administrator, one of your key activities is tracking the activity and conversion rates of your Magento store. Magento includes several reports that you can review on a regular basis to always have the ability to take a look at the statistics of the store.
All reports can be accessed from the same menu item in the Magento admin panel: Reports
As you can see in the preceding image, Magento includes 22 reports divided into 5 groups, as follows:
- Marketing:
- Products in Cart
- Search Terms
- Abandoned Carts
- Newsletter Problem Reports
- Reviews:
- By Customers
- By Products
- Sales:
- Orders
- Tax
- Invoiced
- Shipping
- Refunds
- Coupons
- PayPal Settlement
- Braintree Settlement
- Customers:
- Order Total
- Order Count
- New
- Products:
- Views
- Bestsellers
- Low Stock
- Ordered
- Downloads
In addition to that, you will see an additional menu item at the end of the list: Refresh Statistics.
To optimize performance, Magento calculates and stores the information for each of the reports instead of calculating everything...
