You're reading from The Immersive Metaverse Playbook for Business Leaders A guide to strategic decision-making and implementation in the metaverse for improved products and services

Product type Paperback

Published in Nov 2023

Publisher Packt

ISBN-13 9781837632848

Length 458 pages

Edition 1st Edition

Concepts

Augmented Reality

Authors (2):

Robert Scoble

Irena Cronin

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Table of Contents (22) Chapters

Preface

1. Part 1: The Reality of the AR/MR Metaverse

2. Chapter 1: The What and Why of the Metaverse FREE CHAPTER

3. Chapter 2: Augmented Reality Status Quo

4. Chapter 3: Where Is Virtual Reality Heading?

5. Chapter 4: The Value of Using 3D Visuals to Interact

6. Part 2: Key Technologies That Power the Metaverse

7. Chapter 5: Understanding Perception Technologies

8. Chapter 6: The Different Types of Computing Technologies

9. Chapter 7: Where Are APIs Needed

10. Chapter 8: Making and Using 3D Models and Integrating 2D Content

11. Chapter 9: Understanding User Experience Design and User Interface

12. Part 3: Consumer and Enterprise Use Cases

13. Chapter 10: New Ways of Social Interaction

14. Chapter 11: Virtual and Onsite Work

15. Chapter 12: 3D and 2D Content Forms and Creation

16. Chapter 13: Retail Experiences

17. Part 4: Why Metaverse Redux?

18. Chapter 14: Benefits and Possible Dangers Reframed

19. Chapter 15: Future Vision

20. Index

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21. Other Books You May Enjoy

Clothes, footwear, and cosmetic shopping

In the Metaverse, innovative use cases are redefining the retail experience. Virtual fashion shows and pop-up stores bring exclusive fashion events and curated collections to users in an immersive blend of AR and VR technologies. Virtual shopping assistants offer AI-driven guidance, whether in virtual or physical stores, enhancing the shopping journey. Augmented reality mirrors revolutionize in-store try-ons, allowing users to virtually experiment with outfits and cosmetics. Cosmetic augmented testing labs empower users to create personalized beauty products through AR simulations. Fashion sustainability audits provide shoppers with AR-enabled insights into clothing brands’ sustainability practices. These use cases showcase how the Metaverse is shaping the future of retail, offering convenience, personalization, and sustainability awareness.

Use case 1 – virtual fashion shows and pop-up stores

This use case reimagines the...

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You're reading from The Immersive Metaverse Playbook for Business Leaders A guide to strategic decision-making and implementation in the metaverse for improved products and services

Table of Contents (22) Chapters

Clothes, footwear, and cosmetic shopping

Use case 1 – virtual fashion shows and pop-up stores

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Authors (2)