Visualizing the voice of the customer

The requirements for the visualization are the same for the voice of the customer as they are for any other data to be presented to management. So exactly how does the analyst transform the voice of the customer into a visualization? Fig 6.4 shows the path from the capture of the voice of the customer to visualization.

The first step is the capture of the voice of the customer. The next step is the transformation of the voice of the customer into a standard database. The next step is the storage of the data into a standard database. And the fourth step is the reading and analysis of the database and the transformation of the data into a visualization.

There are many different kinds of technologies that are capable of reading a database and turning that database into a visualization. Some of the popular visualization pieces of software include Tableau, Qlik, and Excel.