CPQ pricing

We know that Salesforce provides price books to maintain the list prices of products. A price book is a standard object, which is also available for non-CPQ users. When a rep is working on an opportunity, they can choose the price book from which the products and pricing data will be pulled. Most businesses have different pricing requirements based on the customer to whom they are selling – retail, wholesale, government, commercial, and so on. These requirements can be handled by creating different price books but maintaining this data takes more work. For instance, you may need to change a price book entry only for a specific customer, or price a product based on the volume the customer is buying. Businesses too typically need to adjust pricing year on year. In these and many more such complex scenarios, CPQ pricing helps rather than creating new price books for these scenarios.

When your reps create a quote from an opportunity, it uses the standard selected...