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Making Big Data Work for Your Business

You're reading from   Making Big Data Work for Your Business A clear, practical and simple guide to ensuring effective Big Data analytics for your business

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Product type Paperback
Published in Oct 2014
Publisher
ISBN-13 9781783000982
Length 170 pages
Edition Edition
Concepts
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Author (1):
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Sudhi Ranjan Sinha Sudhi Ranjan Sinha
Author Profile Icon Sudhi Ranjan Sinha
Sudhi Ranjan Sinha
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Table of Contents (15) Chapters Close

Making Big Data Work for Your Business
Credits
Foreword
About the Author
Acknowledgments
About the Reviewers
Preface
1. Building Your Strategy Framework FREE CHAPTER 2. Creating an Opportunity Landscape and Collecting Your Gold Coins 3. Managing Your Big Data Projects Effectively 4. Building the Right Technology Landscape 5. Building a Winning Team 6. Managing Investments and Monetization of Data 7. Driving Change Effectively 8. Driving Communication Effectively

Managing your Big Data investments


One of the best ways to capitalize on the uniqueness of Big Data is to manage investments as if you are doing so for a hedge fund. Using this approach gives you lot of flexibility over normal investment management techniques followed in corporations, and these flexibilities will help address the evolving and unique nature of Big Data:

  • Normal micro level monitoring and governance processes around technology investments can be modified

  • You can start or stop the investments at any point

  • Choose where to invest, and you might not have to justify your choices to the rest of the company

  • Track the returns of each project, but retain the flexibility to report and justify returns for the entire portfolio, allowing you to experiment a bit

  • Reinvest the returns into more Big Data initiatives to generate more value

Just as hedge funds employ four key investment strategies (global macro, directional, event-driven, and relative value), similarly, you can classify your Big Data...

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