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Salesforce B2C Solution Architect's Handbook

You're reading from   Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801817035
Length 458 pages
Edition 1st Edition
Concepts
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Author (1):
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Mike King Mike King
Author Profile Icon Mike King
Mike King
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Table of Contents (20) Chapters Close

Preface 1. Section 1 Customer 360 Component Products
2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER 3. Chapter2: Supporting Your Customers with Service Cloud 4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C 5. Chapter 4: Engaging Customers with Marketing Cloud 6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution 7. Section 2 Architecture of Customer 360 Solutions
8. Chapter 6: Role of a Solution Architect 9. Chapter 7: Integration Architecture Options 10. Chapter 8: Creating a 360° View of the Customer 11. Chapter 9: Supporting Key Business Scenarios 12. Chapter 10: Enterprise Integration Strategies 13. Section 3 Salesforce-Certified B2C Solution Architect
14. Chapter 11: Exam Preparation Tools and Techniques 15. Chapter 12: Prerequisite Certifications 16. Chapter 13: Commerce and Integration 17. Chapter 14: Certification Scenarios 18. Assessments 19. Other Books You May Enjoy

Hands-on experience

If you're looking to move into the B2C solution architecture space, there's a good chance you're already operating as a platform technical architect in either Salesforce Platform/Service Cloud, B2C Commerce, or Marketing Cloud. If that's you, you know a lot about one product, maybe a little about others, and you're looking to expand that perspective. This is essentially a bottom-up approach to the B2C solution architecture.

Another possibility, the top-down approach, is that you're more of an enterprise architect looking to learn more about the Salesforce ecosystem in general and the B2C solution architecture space specifically.

The following diagram, originally shown in Chapter 6, Role of a Solution Architect, represents these two approaches to the B2C solution architecture:

Figure 11.3 – Types of architects

Although it's certainly possible for other types of architects, such as ERP or Data...

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