Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
Enterprise Augmented Reality Projects

You're reading from   Enterprise Augmented Reality Projects Build real-world, large-scale AR solutions for various industries

Arrow left icon
Product type Paperback
Published in Dec 2019
Publisher Packt
ISBN-13 9781789807400
Length 388 pages
Edition 1st Edition
Languages
Tools
Arrow right icon
Authors (2):
Arrow left icon
Jorge R. López Benito Jorge R. López Benito
Author Profile Icon Jorge R. López Benito
Jorge R. López Benito
Enara Artetxe Gonz√°lez Enara Artetxe Gonz√°lez
Author Profile Icon Enara Artetxe Gonz√°lez
Enara Artetxe Gonz√°lez
Arrow right icon
View More author details
Toc

Table of Contents (10) Chapters Close

Preface 1. Introduction to AR and How It Fits the Enterprise 2. Introduction to Unity for AR Development FREE CHAPTER 3. AR for Manufacturing with ARCore 4. AR for Training with WebAR and Augmented Class! 5. AR for Marketing with EasyAR 6. AR for Retail with Vuforia 7. AR for Automation with Vuforia and AR Glasses 8. AR for Tourism with ARKit 9. Other Books You May Enjoy

Using AR for retail

Retail is one of the fields where AR offers a wider range of possibilities, from satisfying and engaging the consumer in order to reduce returned products, to linking products with social media or personalizing the shopping experience. Some examples of this are as follows:

  • Trying products before buying them. This is where users visualize clothes, shoes, glasses, or even makeup before actually buying the products.
  • Seeing how a product such as a piece of furniture, a piece of art, or even wall paint looks in their homes with AR.
  • At the store, seeing extra information about a product, such as comments and reviews, before buying it.
  • In a commercial center, receiving geopositioned information and discounts from the stores in it.
  • In supermarkets or big stores, orienting customers through sections to the product they want.

This field also allows us to display AR...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at $19.99/month. Cancel anytime
Banner background image