Why people engage in regression analysis
Usually, increasing the engagement rate is the very first step in marketing. Potential customers need to engage with the company or products first before they can convert into paying customers and then, eventually, repeat or loyal customers. There will be numerous factors that affect how potential customers engage with or click on your marketing campaigns. Customers with certain socio-economic backgrounds may be more attracted to your services and/or products than others. People from certain regions may engage more frequently in your marketing campaigns than others. Some who have been exposed to your previous sales may have a more favorable appetite for your services or products that results in higher engagement rates than others.
Understanding how potential customers interact with different components is the key to achieving higher engagement rates and the start of targeted or personalized marketing. Regression analysis, a well-known and...
