Summary

So, we only just kicked off on our journey together, but we’ve covered a lot of ground already. Much like the journey Mailchimp as a company went on throughout its evolution, we’ll be following in those same footsteps. If we keep in mind the hierarchy of needs outlined in Figure 1.1, we’ll be starting with an exploration of audiences and the email campaigns that cater to them – every marketer’s bread and butter.

Our modern lives revolve around our screens and particularly our inboxes so much that email has become almost everyone’s first non-negotiable channel. Throughout the book, we’ll spider out our strategy based on the use cases for additional channels.

So, in the next chapter, we’ll start where everyone starts – audiences!