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The Data Science Workshop

You're reading from   The Data Science Workshop Learn how you can build machine learning models and create your own real-world data science projects

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Product type Paperback
Published in Aug 2020
Publisher Packt
ISBN-13 9781800566927
Length 824 pages
Edition 2nd Edition
Languages
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Authors (5):
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Robert Thas John Robert Thas John
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Robert Thas John
Thomas Joseph Thomas Joseph
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Thomas Joseph
Anthony So Anthony So
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Anthony So
Dr. Samuel Asare Dr. Samuel Asare
Author Profile Icon Dr. Samuel Asare
Dr. Samuel Asare
Andrew Worsley Andrew Worsley
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Andrew Worsley
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Table of Contents (16) Chapters Close

Preface
1. Introduction to Data Science in Python 2. Regression FREE CHAPTER 3. Binary Classification 4. Multiclass Classification with RandomForest 5. Performing Your First Cluster Analysis 6. How to Assess Performance 7. The Generalization of Machine Learning Models 8. Hyperparameter Tuning 9. Interpreting a Machine Learning Model 10. Analyzing a Dataset 11. Data Preparation 12. Feature Engineering 13. Imbalanced Datasets 14. Dimensionality Reduction 15. Ensemble Learning

Understanding the Business Context

The business head of the bank for which you are working as a data scientist recently raised the alarm about the results of the term deposit propensity model that you built in Chapter 3, Binary Classification. It has been observed that a large proportion of customers who were identified as potential cases for targeted marketing for term deposits have turned down the offer. This has made a big dent in the sales team's metrics on upselling and cross-selling. The business team urgently requires your help in fixing the issue to meet the required sales targets for the quarter. Don't worry, though – this is the problem that we will be solving later in this chapter.

First, we begin with an analysis of the issue.

Exercise 13.01: Benchmarking the Logistic Regression Model on the Dataset

In this exercise, we will be analyzing the problem of predicting whether a customer will buy a term deposit. For this, you will be fitting a logistic...

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