Defining your video’s purpose and message (part 1)

Before we jump into the fun stuff with Canva, let’s take a quick pit stop to define your video’s purpose and message. Every great video starts with a clear goal – what do you want your viewers to walk away thinking/knowing/doing? Once you have that answer, you can focus on crafting visuals and a narrative that truly resonates.

Here, we’ll here a look at some handy exercises to help your mind become laser-focused before diving into creation mode, and then look at how to add your notes into Canva.

How to do it…

As mentioned, let’s take a look at some exercises. The first two will help you focus on your video’s purpose, and the next three will help you consider how to express your video’s message.

Here are some focus exercises for your purpose:

1. Imagine you have 30 seconds to explain your video to someone in an elevator. What’s the one key takeaway...