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Data Storytelling with Google Looker Studio

You're reading from   Data Storytelling with Google Looker Studio A hands-on guide to using Looker Studio for building compelling and effective dashboards

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Product type Paperback
Published in Oct 2022
Publisher Packt
ISBN-13 9781800568761
Length 464 pages
Edition 1st Edition
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Author (1):
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Sireesha Pulipati Sireesha Pulipati
Author Profile Icon Sireesha Pulipati
Sireesha Pulipati
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Table of Contents (17) Chapters Close

Preface 1. Part 1 – Data Storytelling Concepts
2. Chapter 1: Introduction to Data Storytelling FREE CHAPTER 3. Chapter 2: Principles of Data Visualization 4. Chapter 3: Visualizing Data Effectively 5. Part 2 – Looker Studio Features and Capabilities
6. Chapter 4: Google Looker Studio Overview 7. Chapter 5: Looker Studio Report Designer 8. Chapter 6: Looker Studio Built-In Charts 9. Chapter 7: Looker Studio Features, Beyond Basics 10. Part 3 – Building Data Stories with Looker Studio
11. Chapter 8: Employee Turnover Analysis 12. Chapter 9: Mortgage Complaints Analysis 13. Chapter 10: Customer Churn Analysis 14. Chapter 11: Monitoring Report Usage 15. Index 16. Other Books You May Enjoy

Avoiding common pitfalls

In this final section of the chapter, we will go through some of the common pitfalls and gotchas to watch out for while designing dashboards and visuals. You will see that these usually involve either inadequate application of the design principles we have discussed in this chapter or a complete lack of adherence to them.

Overloading a dashboard

A dashboard that tries to convey too much is an overloaded dashboard. It is tempting for dashboard developers to respond to users’ relentless demands for additional information by adding more and more visuals and information to an existing dashboard. This tendency will only result in a cluttered dashboard that will be cumbersome to use and understand.

Also, trying to address the needs of different groups of users with the same dashboard is a bad idea. Limit the scope of the dashboard and align it with a single major objective and persona. Provide additional details to the users through separate dashboards...

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