Case study

The case study that we will start in this chapter will continue throughout this book. As ideation and validation are the first phases of the product life cycle, here, we will begin with an example digital platform business case, developing and evolving it with each chapter.

Assume that we want to build a digital platform. We have already looked at some producer and consumer pairs and shortlisted educators and students as suitable candidates for our idea. We looked at some data like how digital learning is gaining importance after the pandemic has hit, and there are minimal options available for this group of users. Based on this analysis, we have the perception that there is a problem in the education space for students and educators. Hence, we decided to explore and research the idea of a digital platform for educators and students – let's call this platform Escola. Initially, we will scope our research and validation on the learning content for high school...