Businesses that thrive best with inbound marketing

For some businesses, it can feel that inbound marketing is not right for them. It's either that they don't see their audience hanging out on social media (for example, government officials) or their business model is dependent on walk-in visitors (for example, car distributors) or they simply don't see the need for it because they think their target audience is relatively small (for example, the neighborhood florist).

The good news is that every type of business can benefit from inbound marketing because the reality is – whether you are selling business to business (B2B), business to consumer (B2C), or business to government (B2G) – at the end of the day, who you are really selling to is business to human (B2H). Behind each of these companies are human beings and if you focus on how to connect with them, 80% of your work is done. So, let's dive right in to see how you can reach each of these types...