Chapter 42. Success Comes from Execution, Not Innovation

There's a strange sort of social disease going around in technology circles today, which centers around this word "innovation."

Everybody wants to "innovate." The news talks about "who's being the most innovative." Marketing for companies insists that they are "innovating."

Except actually, it's not innovation that leads to success. It's execution.

It doesn't matter how good or how new my idea is. It matters how well I carry it out in the real world.

Now, our history books worship the inventors, not the executors. We are taught all about the people who invent new things, come up with new ideas, and plough new trails. But look around you in present time and in the recent past, and you'll see that the most successful people are the ones who carried out the idea really well, not the people who came up with the idea.

Elvis didn't invent rock and roll. Ford...