Understanding the Stroopwafelshop use case

A few months ago, your friend Jan founded a business in Amsterdam. He lucked out on a prime location near the center of Amsterdam. There, Jan decided to start selling the Dutch delicacy of Stroopwafels, a cake consisting of two layers of waffles with caramel-like syrup in the middle. Tourists and Dutch residents love these traditional treats. You decide to visit him in the store and try one of his now-famous Stroopwafels over a cup of coffee. Delicious!

While the two of you talk, Jan tells you that they have gained a lot of customers in a short time – so many that they have been feeling overwhelmed lately. As the number of customers grows, so does the information load. Jan would love to get a better insight into the business’s performance, but since he is so busy managing the store, he only finds a little time to explore insights. Besides, his data is scattered over multiple systems, and he only has a little experience working...