Summary

Success in both careers and business is all about who you know, so pay attention to how you network to find the people who can open opportunities for your business strategy. Networking and marketing shouldn't only focus on sales, but also to find people who can benefit your business by providing news and other types of information insights that allow you to make better decisions. Networking is also a great way to build key partnerships with suppliers and people with specialist skills, while also helping to build a following of people who advocate your business—helping to generate awareness of your brand, products and services.

Where sales are concerned, it is important to follow a sales cycle to close sales. Avoid the common mistake made by many people in businesses who try to immediately close the sale. This can easily lead to losing sales through making the wrong pitch, or even worse is winning a sale that turns out to lose you money. Your sales cycle should make sure to have a...