Introduction to Amazon Athena

Water, water everywhere, and not a drop to drink… This may be the feeling you get in today's enterprise environments. We are producing data at an exponential rate, but it is sometimes difficult to find a way to analyze this data and gain insights from it. Some of the data that we are generating at a prodigious rate is of the following types:

• Application logging
• Clickstream data
• Surveillance video
• Smart and IoT devices
• Commercial transactions

Often, this data is captured without analysis or is at least not analyzed to the fullest extent. Analyzing this data properly can translate into the following:

• Increased sales
• Cross-selling opportunities
• Lower operational and hardware infrastructure costs
• Avoiding downtime and errors before they occur
• Serving customer bases more efficiently

Previously, one stumbling block to analyzing this data was the fact that much of this information resides...