Funnel chart
A funnel chart is a niche chart showing the linearly linked stage performance for a metric. A classic example is the use of a funnel chart by marketing teams to show sales funnel conversion performance.
Figure 8.42 is an example of a funnel chart showing the sales conversion for a multi-stage marketing campaign:
Figure 8.42 – Funnel chart showing the performance of an email marketing campaign
Funnel charts are easy to create and easy to understand even for non-sophisticated users. The trick is to ensure that you are using it to show insights about linked processes where each process will always have a value that is not greater than its preceding process.
That brings us to the end of funnel charts. We will move on to another chart.
