Scheduling interviews

We have already discussed how to find the right customers for your VoC program, but once you have developed your list, it is necessary to contact them to set up your VoC session. One alternative is to use an outside resource to help you schedule your interviews. There is value in using an outside resource to schedule your visits as appointment setting is a specialized skill and there is a considerable time commitment involved in setting up 20 to 30 interviews. However, I have found that setting up the interviews myself helps me to better control the expectations of the customers and begins developing the relationship with the customer that can help reduce any potential awkwardness during the first meeting. Making the calls myself also allows me to screen the potential interviewees to make sure they are a good fit for the program. Sometimes the company is the right company to interview, but the person I am contacting is not. By doing the interview scheduling myself I...