Summary

Gamification involves adding game-like elements to non-game activities to increase engagement, motivation, and enjoyment. Games have a strong appeal as they offer challenge, reward, and satisfaction, leading to their widespread popularity. The gaming industry has grown significantly, generating more revenue than books, music, and movies combined. The convergence of gaming and software development has given rise to gamification as a powerful tool in the product design process. Gamification can be applied in various industries and roles, enhancing customer experiences and employee motivation.

From ancient dice and card games to modern video games, gaming has evolved. The introduction of reward systems such as S&H Green Stamps laid the foundation for loyalty programs, which led to adopting more game elements in non-game situations. Personal computers and arcade games surged in the 1980s, followed by home video game consoles. The 1990s and early 2000s marked the era of connectivity...