- Reporting, Explanatory, Predictive, Correlation, Causation.
- How something changed over time, go from the big picture to a narrow focus, start narrow and go to the big picture, and comparing and contrasting.
- Decision-makers, colleagues, and the general public.
- Yes, depending on how many audiences you might have.
- Explaining the question, answer, and methodology.
- It's essential to keep your focus on one question.
- As you go through explaining the answer, make sure to give context along the way, and don't wait to answer everything until the end.
- Make sure to describe your methodology so that it gives your presentation context. You may have a long process to get to the question's answer, but most audiences won't want or need that much explanation.
- Jumping to conclusions, switching colors, not labeling your charts, not providing context, cherry-picking...
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