Churn analysis
Churn, also known as customer churn or user churn, refers to the rate at which customers or users stop using a product or service. It is a way to measure how well a product or service keeps its customers or users. It is usually given as a percentage of the total number of customers or users who have stopped using the product or service over a certain time period.
The following screenshot shows the two key metrics you will learn about in this section:
Figure 12.4 – Churn and retention metrics for business stakeholders
Churn is an important metric for businesses to track, as it can have a significant impact on revenue and growth. High churn rates can indicate that a business is not meeting the needs of its customers or that there are issues with the product or service that are causing customers to leave. By keeping track of churn, a business can find problems and take steps to keep customers, ultimately improving customer retention...
