Layout for a business case

1. Reasons for your project – A brief introduction, a description of the problem, and the project’s main goal (why).
2. The options or scenarios – The following elements create a scenario: an introduction, pros and cons, and strategic contribution. Figure 13.10 shows an example of how to write your scenarios or options.
3. Qualitative benefits – Try to emphasize the advantages that your project will bring to your company (without the financial calculations for now).
4. Risks – Which high-impact risks did you identify? There are several risks that we should investigate, control, and describe.
5. Financial analysis – There are a few things to consider when conducting a thorough financial analysis of your project. It not only makes all project costs visible, but it also explains why you need to include them in your budget. The same principle applies to the future value that your business case can provide. Always...