When to talk about competitors

Geertjan Wielenga: In the area of ethical dilemmas, what if you're doing a presentation and you get a question, and you know that your competitor does the job better than your product does. How honest are you?

Tori Wieldt: It depends on the context. If I'm in front of a room of people, I'm not going to give any praise to my competitors. If I'm at happy hour having a beer, standing next to somebody, then that conversation will go a little bit differently. "Does it better" is also highly dependent on a user's situation.

Geertjan Wielenga: What if you know that there's a bug in the tech and you're doing a demo? Do you avoid that particular bug area without saying anything?

Tori Wieldt: I will skirt imperfections, although I would never lie knowingly. I've always been heartened by how intelligent and reasonable developers as customers are. You can just be upfront and say, "This is not the...