The Four Cs of IA

When you first enter a supermarket, at least in the U.S., you will often encounter sights, sounds, and smells designed to grab your attention and keep you engaged for the duration of your shopping experience. Often, one of the first items you will encounter are fresh flowers—strategically placed to create a pleasant scent and a feeling of freshness as you walk in. Next, you may smell fresh baked bread or rotisserie chicken. Those are meant to overwhelm your senses and make you think about food, thus adding more to your cart as you shop. Perhaps you are already salivating as you read this. If so, you're not alone:

	"We know those smells get your salivary glands working. When you're salivating, you're a much less disciplined shopper."
	--50 Supermarket Tricks You Still Fall For, Reader's Digest Magazine, February 2014

Fruits and vegetables usually come next, presenting their bright colors, along with special lighting designed to brighten your mood and give the impression that...