Deciding which platform is right for your business

When planning a social media strategy, you will need to consider the different approaches for each social network, think about which platform your audience is mostly present on, and in what format they usually prefer to consume content. Before we dive into deciding which platform is right for your business, let's understand how each network works:

Table 6.1 – Breakdown of social media networks

To understand the impact and reach of each platform mentioned in the preceding table, take a look at the following diagram, which illustrates the number of active users each platform held in 2021:

Figure 6.1 – Percentage of active users per social media channel

Now that we have a clear understanding of the potential reach and impact each social network has, let's explain why social media marketing is important and exactly how it could be beneficial...