Following up

Part of the process you are engaging in with a customer when doing an interview is designed to be beneficial for both parties. Certainly, we are keenly aware of the benefits you will receive based on the ability of your past and future customers to help guide you in making successful products and services that they will pay you money for. Of course, the customers also get the benefit of helping to direct a new product offering that will be more closely aligned with their needs by providing input during the development process.

To ensure that you have understood the customer correctly, and documented the key takeaways to be truly reflective of what the customer said, it is often advised to provide a follow-up email/letter to the customer highlighting some of the key findings and observations discussed during the interview. This has the double benefit of double-checking what the customer has said as well as providing you with an opportunity to thank them for their time. This further...