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Gamification for Product Excellence

You're reading from   Gamification for Product Excellence Make your product stand out with higher user engagement, retention, and innovation

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Product type Paperback
Published in Sep 2023
Publisher Packt
ISBN-13 9781837638383
Length 350 pages
Edition 1st Edition
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Authors (3):
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Mike Hyzy Mike Hyzy
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Mike Hyzy
Bret Wardle Bret Wardle
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Bret Wardle
Mr. Gabe Zichermann Mr. Gabe Zichermann
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Mr. Gabe Zichermann
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Table of Contents (15) Chapters Close

Preface 1. Chapter 1: Gamification Basics 2. Chapter 2: Gamification for Product Managers FREE CHAPTER 3. Chapter 3: Gamification Frameworks and Experts 4. Chapter 4: Understanding Your User 5. Chapter 5: Game Mechanics and Psychology 6. Chapter 6: Designing a Gamification Strategy 7. Chapter 7: Implementing Your Gamification 8. Chapter 8: Challenges and Limitations in Gamification 9. Chapter 9: Selling Your Gamification Strategy 10. Chapter 10: Gamifying Your Product Development Processes 11. Chapter 11: Case Studies and Best Practices 12. Chapter 12: The Future of Gamification 13. Index 14. Other Books You May Enjoy

Game psychology

Many of the previous examples are specific features you could implement in your product, but games, like products, are more than just features. There is a complex set of psychological principles and concepts that help users learn, understand, recall, and master a product. Games only have about 5-10 minutes to capture the user’s attention, so they rely a bit more on these principles. There are several design psychology principles that both games and product UX already employ regularly that are not worth reiterating here since most product leaders are experienced with them. But if you have not learned any of the following, they are also worth understanding:

  • Gestalt Design Psychology
  • Dieter Rams' Ten Principles for Good Design
  • Jakob Nielsen’s Heuristics for Interaction Design
  • Don Norman’s Principles of Interaction Design

Between these design philosophies and the game psychology mechanics mentioned here, you can have...

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