Sending a notification to a customer on their preferred channel

In this chapter, we are presenting a marketing campaign divided into several tasks:

1. Detect the best moment to launch the campaign
2. Generate individual codes to be sent to potential customers
3. Send the codes directly to users over their preferred channel, text message or email
4. Collect the results of the campaign
5. Generate a sales report with an analysis of the results

This recipe shows task 3 of the campaign.

Once our codes have been created for direct marketing, we need to distribute them to our customers.

For this recipe, from an input from a CSV file with the information of all customers and their preferred contact methods, we will fill the file with the codes generated previously, and then send a notification through the proper method. This will include the promotional code.

Getting ready

In this recipe, we will use several modules already presented: delorean...