Business and commercial models

With all these technologies at your disposal, your people are enabled and motivated to deliver value at scale. The industry best practices that the S/4 HANA digital core, with in-memory data, has to offer within the hybrid cloud landscape prepare you to expand to new markets, create new revenue streams, and introduce new products. How does your organization offer these services and products to customers with palatable commercial agreements? The supporting TOMs and associated costs define your top and bottom line. The customer experience, combined with marketing campaigns, will help open a lead funnel; converting it into sales involves commercial considerations and the right price points for variants and add-ons, making your offering good value for money from the customer’s perspective in simple terms. In the following section, we will weigh up several commercial and business models that your organization can consider. We will discuss some of the...