Setting goals and objectives

Whether you are a product manager, consultant, or entrepreneur, you report to someone. A boss, client, or investor may want an explanation of what you are developing and why. So, remember to always start with the goal in mind. Setting clear goals and objectives for your product is essential for its success. Goals provide a sense of direction and purpose, guiding your team’s efforts and ensuring alignment toward a shared vision. On the other hand, objectives break down those goals into actionable and measurable targets, allowing you to track progress and evaluate the effectiveness of your strategies.

Defining OKRs

Objectives and Key Results (OKRs) offer a robust framework that aligns teams, fosters accountability, and drives results.

Objectives are aspirational and begin to capture the overarching vision and direction of the product. These objectives must be ambitious, inspiring, and aligned with the organization’s strategic priorities...