Summary

We covered a lot of topics in this chapter of the continuous improvement phase of your Salesforce program. First, you learned how to manage the life cycle of your Salesforce data and govern its quality to set your analytics and automation initiatives up for success. Next, you explored the many use cases for leveraging your Salesforce C360 data.

You have now gained insights into the methods and activities you need to continuously execute and evolve in order to maximize business value from your investments in Salesforce, data, analytics, and automation initiatives.

Successfully delivering on those initiatives will help you inspire your peers within your organization and allow you to take on broader and bigger initiatives.

In the next chapter, we’ll discuss typical issues you may encounter in the continuous improvement phase of your Salesforce program, and how to mitigate and overcome them. We will also provide a checklist for evaluating the state of your Salesforce...