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Data Storytelling with Google Looker Studio

You're reading from   Data Storytelling with Google Looker Studio A hands-on guide to using Looker Studio for building compelling and effective dashboards

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Product type Paperback
Published in Oct 2022
Publisher Packt
ISBN-13 9781800568761
Length 464 pages
Edition 1st Edition
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Author (1):
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Sireesha Pulipati Sireesha Pulipati
Author Profile Icon Sireesha Pulipati
Sireesha Pulipati
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Table of Contents (17) Chapters Close

Preface 1. Part 1 – Data Storytelling Concepts
2. Chapter 1: Introduction to Data Storytelling FREE CHAPTER 3. Chapter 2: Principles of Data Visualization 4. Chapter 3: Visualizing Data Effectively 5. Part 2 – Looker Studio Features and Capabilities
6. Chapter 4: Google Looker Studio Overview 7. Chapter 5: Looker Studio Report Designer 8. Chapter 6: Looker Studio Built-In Charts 9. Chapter 7: Looker Studio Features, Beyond Basics 10. Part 3 – Building Data Stories with Looker Studio
11. Chapter 8: Employee Turnover Analysis 12. Chapter 9: Mortgage Complaints Analysis 13. Chapter 10: Customer Churn Analysis 14. Chapter 11: Monitoring Report Usage 15. Index 16. Other Books You May Enjoy

Leveraging calculated fields

Calculated fields are custom fields that you can add to data sources and charts. These fields are derived from existing fields in the data source, including other calculated fields. A calculated field can be either a dimension or a metric.

Looker Studio provides several functions grouped under six categories to help create useful calculated fields. These include the following:

  • Arithmetic
  • Conditional
  • Date
  • Geo
  • Text
  • Aggregation
  • Miscellaneous

Calculated fields serve many purposes. They enable you to implement business logic, create user-friendly representations of data, and create complex metrics beyond simple aggregations.

Arithmetic functions enable you to perform mathematical operations such as computing logarithms, exponentials, trigonometric values, or nearest integers on numeric data. You can also do simple math using regular operators for addition, subtraction, division, and multiplication. With date functions...

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