What do we mean by elastic analytics? Let's define it as designing your analytics processes so that scale is not a concern. You want your focus to be on the analytics and not on the underlying technology. You want to avoid constraining your analytics capability so it will fit within some set hardware limitations. Focus instead on the potential value of your analytics versus the limit of what can be done with existing hardware.
You also want your analytics to be able to scale. It should go from supporting 100 IoT devices to 1 million IoT devices without requiring any fundamental changes. All that should happen is that the costs increase as demand increases.
This reduces complexity and increases maintainability. This translates into lower costs, which enables you to do more analytics. More analytics increases the probability of finding value. Finding...