Decoding your gamification
Once you have established your strategy and come to understand your users’ needs, you enter the execution phase of your gamification project. Here, it’s essential to consider the specific circumstances you may encounter. This process has two distinct paths: enhancing an existing product with gamified features or creating a brand-new product. Additionally, the context of your organization, whether a large international corporation or a small start-up, will influence the level of autonomy, systems engineering, budget, resources, team size, and methodologies at your disposal.
For those involved in building a new product, whether gamification is the primary focus or a complementary element, there will likely be increased pressure to quickly bring the product to market and attract a user base. In such a scenario, efficiency becomes critical:
- Continuously question the necessity of each feature, asking yourself whether it is vital for driving...
