Understanding where data is present when syncing is initiated and associated advanced features

As a reminder, the majority of the data you likely have housed in a CRM is going to be similar or correspond directly to what we discussed as subscriber contact data in Chapter 3, and Chapter 4. It tends to be data about who that contact is and, as we’ve covered repeatedly in various places in this book, data on your audience can be very powerful for helping you to engage with them. Referring specifically back to something we mentioned in Chapter 4:

Using and developing a strategy for personalization, including personalizing things such as the products and services you offer or your website, can increase the impact of your revenue.

Leveraging more specific and granular data helps you to better refine your marketing strategies. So, ensuring you have access to as much data as possible inside your Mailchimp account from other applications you may have already been using helps to...