Product-led growth
People talk a lot about “product-led growth,” which works well with SaaS products because they don’t have to pay much to get new customers. Product-led growth is a strategy that involves making products in a way that makes it cheap to acquire, grow, convert, and keep customers. Customers can make a buying decision with the least amount of sales effort if you design the product to be easy to use and approachable for them, as well as allowing wider audiences to discover and try your product with the least amount of friction.
With a product-led approach, the goal is to grow a business by getting more people to use and interact with a product instead of getting new customers.
In a traditional sales-led approach, the sales and marketing teams capture leads into the sales funnel and guide them through it, via educating your users through content, personalized email campaigns, demos, newsletters, exclusive offers, and countless other strategies...
