Understanding adoption phases

Shifting to managing the data-as-a-product paradigm is a transformative journey that ripples across the entire organization. It goes beyond operational changes, impacting both organizational structures and company culture. Such a change cannot happen overnight. It takes time and must be done in an incremental manner. In this section, we will explore the dynamics and main phases that characterize the process of adopting a new paradigm and how to prepare to embark on this challenging journey of transformation.

Tracing the journey ahead

Everett Rogers’ diffusion of innovation theory sheds light on how new ideas, such as managing data as a product, take hold within organizations. Rogers proposes that innovations spread gradually through social systems, which can encompass communities, organizations, or any interconnected group. This gradual adoption stems from the varying openness to change among individuals within the system. Rogers identified...