To get the most out of this book
To maximize the benefits of this book, it is recommended that you have basic familiarity with Python. However, the book is structured to accommodate a wide range of expertise levels, from beginners to advanced practitioners. Here are a few tips to help you get the most out of this book:
- Engage with the code examples: Practical examples are provided throughout the book to illustrate key concepts. Actively engaging with these examples by running the code and experimenting with variations will deepen your understanding and enhance your skills.
- Apply the knowledge: Try to apply the techniques and strategies discussed in the book to your own marketing projects. This practical application will help reinforce the concepts and demonstrate their real-world relevance.
- Stay updated: The fields of AI and ML are rapidly evolving. Staying up to date with the latest advancements, tools, and best practices through continuous learning and professional development will ensure that you remain at the forefront of this exciting domain.
The line graphs in this book may look slightly different from those generated by the provided code. This is because the graphs have been optimized to ensure clarity and ease of understanding; feel free to play around with visualization to achieve the type of outcome you need!
Download the example code files
The code bundle for the book is hosted on GitHub at https://github.com/PacktPublishing/Machine-Learning-and-Generative-AI-for-Marketing. We also have other code bundles from our rich catalog of books and videos available at https://github.com/PacktPublishing/. Check them out!
Download the color images
We also provide a PDF file that has color images of the screenshots/diagrams used in this book. You can download it here: https://packt.link/gbp/9781835889404.
Conventions used
There are a number of text conventions used throughout this book.
CodeInText: Indicates code words in text, database table names, folder names, filenames, file extensions, pathnames, dummy URLs, user input, and Twitter handles. For example: “Mount the downloaded WebStorm-10*.dmg disk image file as another disk in your system.”
Bold: Indicates a new term, an important word, or words that you see on the screen. For instance, words in menus or dialog boxes appear in the text like this. For example: “Select System info from the Administration panel.”
Important notes or suggestions appear like this.
Tips and tricks appear like this.
