Summary
In this chapter, we saw how to successfully move through the different phases of the adoption journey of the data-as-a-product paradigm.
Firstly, we introduced Rogers’ theory on the diffusion of new ideas within an organization. Using this theory, we defined a journey for adopting the data-as-a-product paradigm consisting of four main phases: assessment, bootstrap, expand, and sustain.
Next, we have detailed each of these four phases, discussing their objectives, challenges, and the key operational and organizational activities required.
Lastly, we introduced the EDGE operating model and illustrated how to use it to craft an adaptive data strategy capable of evolving over time to meet the specific needs of each phase of the adoption journey.
In the next chapter, we will explore how to structure the key teams involved in adopting the new paradigm and manage their responsibilities and interactions effectively.
