Summary

In this chapter, we’ve gone through how you can use the out-of-the-box triggers and how you can create your own triggers. This way, you can trigger a journey any way you want to trigger it. We’ve seen how you can use these triggers to start a journey, but also how you can use the triggers in the middle of a journey. We’ve gone through the other option of starting a journey with the help of segments. With both of these options, you can use conditions to filter the audience of the journey to ensure that only the audience you want to target goes through the journey.

We’ve seen how you create and manage the journeys, and all the actions and elements you can use to create great journeys for your audience.

We concluded the chapter by discussing analytics, where we can discover how we can create better journeys through company communication with our audiences.

In the next chapter, we are going to learn about one of the features that sets Dynamics...