Basic cleaning techniques

Social media contains different types of data: information about user profiles, statistics (number of likes or number of followers), verbatims, and media. Quantitative data is very convenient for an analysis using statistical and numerical methods, but unstructured data such as user comments is much more challenging. To get meaningful information, one has to perform the whole process of information retrieval. It starts with the definition of the data type and data structure. On social media, unstructured data is related to text, images, videos, and sound and we will mostly deal with textual data. Then, the data has to be cleaned and normalized. Only after all these steps can we delve into the analysis.

Data type and encoding

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