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API Analytics for Product Managers

You're reading from   API Analytics for Product Managers Understand key API metrics that can help you grow your business

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Product type Paperback
Published in Feb 2023
Publisher Packt
ISBN-13 9781803247656
Length 344 pages
Edition 1st Edition
Concepts
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Author (1):
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Deepa Goyal Deepa Goyal
Author Profile Icon Deepa Goyal
Deepa Goyal
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Table of Contents (24) Chapters Close

Preface 1. Part 1:The API Landscape 2. Chapter 1: API as a Product FREE CHAPTER 3. Chapter 2: API Product Management 4. Chapter 3: API Life Cycle and Maturity 5. Chapter 4: Building and Managing API Products 6. Chapter 5: Growth for API Products 7. Chapter 6: Support Models for API Products 8. Part 2: Understanding the Developer 9. Chapter 7: Walking in the Customer’s Shoes 10. Chapter 8: Customer Expectations and Goals 11. Chapter 9: Components of API Experience 12. Part 3: Deep Dive into Key Metrics for API Products 13. Chapter 10: Infrastructure Metrics 14. Chapter 11: API Product Metrics 15. Chapter 12: Business Metrics 16. Part 4: Setting a Cohesive Analytics Strategy 17. Chapter 13: Drawing the Big Picture with Data 18. Chapter 14: Keeping Metrics Honest 19. Chapter 15: Counter Metrics to Avoid Blind Spots 20. Chapter 16: Decision-Making with Data 21. The API Analytics Cheat Sheet
22. Index 23. Other Books You May Enjoy

Software-as-a-Service

Software-as-a-Service (SaaS) is a software delivery model in which a software application is hosted by a third-party provider and made available to customers over the internet.

Customers can access software and its functionality through a web browser or a mobile app without having to install or maintain it on their own servers. The SaaS provider is responsible for managing the infrastructure, security, and maintenance of the software.

SaaS is a type of cloud computing that enables customers to pay for the software on a subscription basis, usually on a monthly or annual basis. This allows companies of all sizes to access enterprise-level software without having to invest in expensive infrastructure and maintenance costs. Examples of SaaS include Salesforce, G Suite, Zoom, and Slack. SaaS is widely adopted in many industries, such as Customer Relationship Management (CRM), e-commerce, human resource management, project management, marketing automation, and many more. SaaS and APIs have a close relationship, as SaaS providers often use APIs to make their software available to customers.

APIs allow SaaS providers to expose the functionality of their software to external systems and applications. This allows customers to integrate the SaaS with other systems and automate workflows, such as integrating a SaaS CRM with a marketing automation tool or accounting SaaS with a website e-commerce platform.

APIs also allow SaaS providers to offer customization options to their customers, such as the ability to create custom reports or automate certain business processes. This allows customers to tailor the SaaS to their specific needs. With this understanding of the relationship between SaaS and APIs, you will learn to think about APIs as products in the next section.

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API Analytics for Product Managers
Published in: Feb 2023
Publisher: Packt
ISBN-13: 9781803247656
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