AR and VR as emerging digital platforms

In the dynamic world of digital marketing, AR and VR will become increasingly pivotal. They provide immersive and engaging experiences that help brands stand out in the ever-evolving digital marketplace. AR superimposes digital elements onto the physical world via devices like smartphones, while VR transports users into entirely digital environments through headsets, enabling brands to craft unique customer journeys.

The difference between VR and AR

VR involves a complete immersion experience that shuts out the physical world. With VR, users experience a digital environment where they interact with 3D worlds.

AR enhances the real world by overlaying digital information onto it. AR users can see the world around them while interacting with virtual objects placed in it.

Mixed reality (MR) is an emergent trend that blends these experiences, enabling users to interact with both physical and virtual elements within...