Manipulation and Inspiration

In the previous section, I touched on rhetoric and persuasion. As in any collaborative activity, these are great tools when used judiciously and dangerous weapons at all other times.

My opinions on business issues are all based on a philosophy of playing a long game. That's why I argue for choosing the right technology even if that means retraining or going slower in the short term for other reasons. If the end result is a better product, you'll have a more satisfied team, happier customers, and more repeat business and referrals.

In relation to persuasion, the long game is epitomized by inspiring people to follow your path, not manipulating them to do what you want. What's the difference? To me, inspiration is about showing people that what you propose is the best option. Manipulation is pejorative, convincing people to follow some course despite the shortcomings to them or to others.

Manipulation often means running the risk of getting "caught...